by Terrell on February 16, 2011
by Terrell on July 30, 2010
I came across a recent article at Domain Name Wire that cited a PCPro.co.uk article announcing that Google will rank .co as international domain if the content is globally targeted, as opposed to just ranking them for Colombia.
The article states:
While the .co domain is still assigned to Colombia at the moment, a Google spokesperson said that would soon change. “We will rank .co domains appropriately if the content is globally targeted. Webmasters will soon have the functionality to be able to specify this by using the geotargeting options in Google Webmaster Tools.”
I really don’t see this as a big deal nor an extra benefit to buying .co domains as international targeting is common. Here are a few other Google searches returning country code domains outside of the native country:
- “url shortener” returns bit.ly as the #1 ranking (Liberia)
- “despicable me movie” returns despicable.me as the #1 ranking (Montenegro)
- “justin” returns popular live video streaming site Justin.tv (Tuvalu)
- “matt” returns WordPress creator Matt Mullenweg’s blog (Trinidad and Tobago)
- “free internet radio” returns Last.fm (Federated States of Micronesia)
Now the real bonus would be if Google were to give .co domains the exact match bonus internationally as is done with .com, .net, and .org. I don’t see that happening anytime soon though.